DALLAS (May 28, 2025) – The Unleashed Brands Foundation, the charitable affiliate of Unleashed Brands, the world’s first and largest youth enrichment platform, has announced a $1 million commitment to The Leukemia & Lymphoma Society’s (LLS) Dare to Dream Project over the next five years. This substantial pledge will support LLS’s mission to cure blood cancer and improve the quality of life of all patients and their families. With this commitment, the Unleashed Brands Foundation becomes one of the largest donors to the Dare to Dream Project, LLS’s flagship initiative focused on transforming treatment and care for children with blood cancer.
The partnership will feature multiple charitable initiatives annually across Unleashed Brands’ portfolio of family-focused franchise brands Urban Air Adventure Park, The Little Gym, Sylvan Learning, Snapology, XP League, Class 101, Premier Martial Arts and Water Wings Swim School. Guests and members of the various Unleashed Brands family of brands can donate via “rounding up” on their transactions or purchasing special “Sock it to Cancer” socks to benefit blood cancer research. Unleashed Brands Foundation will be recognized as a "Pioneer Partner” and will be a key supporter of LLS Dare to Dream Days.
“At Unleashed Brands, we are passionate about making a positive impact on the lives of children and families, and our partnership with The Leukemia & Lymphoma Society is a testament to that commitment,” said Michael Browning Jr., CEO of Unleashed Brands. “We are proud to stand alongside LLS in transforming treatment and care for kids with blood cancer.”
Since its inception, The Unleashed Brands Foundation has supported LLS through efforts like the annual Sock it to Cancer campaign and by granting a dream trip to Samuel, a young leukemia survivor. In May 2025, the partnership was formalized and will continue through 2030, providing critical funding for LLS’s Dare to Dream Project and Give for More Life campaigns.
“We are proud to partner with the Unleashed Brands Foundation to help power innovative research, new, safer treatments, support services, and advocacy for kids,” said Coker Powell, LLS Chief Revenue Officer. “This generous commitment from Unleashed Brands Foundation will make a meaningful difference for those facing blood cancers.”
The Unleashed Brands Foundation works to create opportunities for every child, regardless of circumstance, to learn with intention, play without fear and grow into purposeful futures. With the support of donors, nonprofit partners and franchisees, the Foundation extends the Unleashed Brands vision of investing in today’s kids and tomorrow’s leaders and helping them unleash their full potential for a better life.
To learn more about the Unleashed Brands Foundation and its programs, visit InvestInKids.org.
About the Unleashed Brands Foundation
Established in 2023, Unleashed Brands Foundation aims to empower at-risk youth and provides them with the resources needed to successfully transition to adulthood through education, financial support and in-person volunteerism. Having supported youth and youth-focused charities since 2011, Unleashed Brands remains invested in helping kids learn, play and grow and achieve greatness. To learn more about Unleashed Brands Foundation's work and how it transforms lives, please visit InvestInKids.org.
About Unleashed Brands
Unleashed Brands currently includes portfolio brands Urban Air Adventure Park, The Little Gym, Sylvan Learning, Snapology, XP League, Class 101, Premier Martial Arts and Water Wings Swim School. The platform was founded to curate and grow a portfolio of the most innovative and profitable franchise brands that help kids learn, play, and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform for scaling businesses focused on serving families. Its mission is to impact the lives of every child by providing fun, engaging, and inspiring experiences that help them reach their full potential. For more information, visit UnleashedBrands.com.
About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society® (LLS) is the global leader and innovator in creating a world without blood cancer. The LLS mission: Cure blood cancer and improve the quality of life of all patients and their families. LLS is focused on accelerating research, providing free support and services, and advocating for policies to ensure access to quality, affordable care. For more than 75 years, LLS has been helping blood cancer patients live longer, better lives.
To learn more, visit www.LLS.org. Patients can contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m. ET. Connect with us on Facebook, X, Instagram, LinkedIn and TikTok.
LLS Media Contact: mediarelations@lls.org.