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The Challenge.

LLS was tasked with creating an activation that will both engage Subaru retailers as well as their customers to demonstrate that Subaru is dedicated to its community.

Subaru Loves to Care

The Strategy.

Through The Leukemia & Lymphoma Society's 56 chapters, Subaru retailers were able to connect with local hospitals and patients. Together, retailers and local LLS staff delivered co-branded blankets and art & craft kits to adults and children fighting cancer. Co-branded message of hope cards signed by visitors to the retailers, offered words of encouragement and hope.

Subaru Loves to Care

Feature Points for this Relationship

LLS featured Subaru on LLS.org website, in co-branded display ads, social media, news release and in emails


LLS CEO and President Dr. Lou DeGennaro appeared on Good Morning America on June 6th to discuss the LLS Subaru partnership


Local media coverage was generated across the country for both Subaru and LLS


All LLS chapters and 475 Subaru retailers connected with 400 hospitals to bring hope and warmth to over 40,000 patients

Program Elements

Subaru Care Card

Care Card


Consumers who visited a participating Subaru retailer in June could complete a “care card”, writing a message of hope and support to be delivered to cancer patients in their community.

Subaru Co-Branded Blankets

Co-Branded Blankets


Retailers donated cobranded blankets to those fighting cancer in local hospitals.

Subaru Co-Branded Bracelets

Co-Branded Bracelets


Retailers gave co-branded bracelets to visitors who wrote messages of hope, to acknowledge their contribution and spread awareness of the initiative.

Subaru Co-Branded Arts

Co-Branded Arts & Crafts Kits


Consumers who visited a participating Subaru retailer in June could complete a “care card”, writing a message of hope and support to be delivered to cancer patients in their community.

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