Burlington Stores and The Leukemia & Lymphoma Society’s (LLS) 14th consecutive year of partnership in the fight against blood cancers was a huge success. As LLS’s #1 national corporate partner and honored friend, Burlington, the national off-price retailer, beat its $3 million goal for its annual Light The Night Walk campaign by a long shot, raising an astonishing $3.35 million. This marks one of the retailer’s most successful and longest running philanthropic campaigns.
Funds were raised through a national 12-week in-store promotion, where customers were encouraged to donate to the cause at check-out. All donations are used to invest in life saving research and breakthrough treatments for blood cancer patients.
This year’s campaign launched in September, Blood Cancer Awareness Month and concluded last week. Donations were especially high during the fall and holiday shopping season, when millions of customers could donate to the cause at check out. Burlington Stores and LLS believe in the power of teamwork, and have proven that each and every donation helps in the fight against blood cancer.