(Los Angeles, CA - September 13, 2019) - NRG announced The Leukemia & Lymphoma Society (LLS), the global leader in the fight to end blood cancer, as the team’s new charitable partner through 2020. The collaboration reaches across the entire NRG organization and its subsequent teams and starts just in time for Blood Cancer Awareness Month in September and LLS’s 70th anniversary.
“I’m thrilled about this new partnership! It’s a great way for the NRG Family to give back to the larger community and drive a positive message,” Said Brett Lautenbach, President of NRG. “This is a first of its kind partnership for us and we’re excited to help The Leukemia & Lymphoma Society get its message out to all of our fans and the community at large.”
The partnership will see NRG and its players raising awareness and driving donations through digital and live activations.
“LLS was founded 70 years ago by a family for families, and we are excited to team up with NRG to help bring us closer to our goal of creating world without blood cancer,” said LLS President and CEO, Louis J. DeGennaro, PhD. “Blood cancers, like leukemia and lymphoma, can strike anyone at any age and are the most commonly diagnosed cancers in children and young adults. We are very pleased to partner with NRG Esports, a leader in the industry, as this relationship will help expand our reach and spread awareness among young people about these diseases and the free services we offer to help patients of all ages.”
NRG Esports is a globally leading esports organization that fields competition across multiple gaming titles. Founded by former Vice President of Apple and co-owner of the Sacramento Kings, Andy Miller, NRG is led by a roundtable of experience and expertise stemming from traditional sports and tech industries alike; with investment from the likes of Shaquille O’Neal, Tiesto, Jennifer Lopez and Alex Rodriguez.
About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society is a global leader in the fight to end cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world, provides free information and support services, and is the voice for all blood cancer patients seeking access to quality, affordable, coordinated care.
Founded in 1949 and headquartered in Rye Brook, NY, LLS has chapters throughout the United States and Canada. To learn more, visit www.LLS.org. Patients should contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m. ET.