Burlington Stores and The Leukemia & Lymphoma Society’s (LLS) Light The Night campaign’s 16th consecutive year of partnership in the fight against blood cancers was a big success. As LLS’s #1 National Corporate Partner and Honored Friend, Burlington Stores raised $3.3 million to fund blood cancer research and help patients access lifesaving treatments and cures.
Funds were raised through a national 12-week in-store promotion from September 17 through December 9, where customers were encouraged to donate to the cause at check-out. The campaign featured young “heroes” who are blood cancer survivors. All donations are used to invest in lifesaving research and breakthrough treatments for blood cancer patients.
Timed to Blood Cancer Awareness Month in September, Burlington hosted a premier event to celebrate the campaign launch in its flagship store in New York City’s Union Square on September 19. Multi-platinum recording artist and actress, Jordin Sparks, surprised three young blood cancer survivors with an unforgettable day that included full fashion makeovers and a brand new fall wardrobe. These young heroes also were part of the in-store campaign at all Burlington Stores nationwide.
Burlington Stores and LLS believe in the power of teamwork, and have proven that each and every donation helps in the fight against blood cancer.
“Burlington is truly bringing us closer to our goal of a world without blood cancers,” said Louis J. DeGennaro, PhD, LLS president and chief executive officer. “Over the past 16 years, Burlington has raised more than $32 million to find cures and ensure access to treatments for blood cancer patients around the world. Their longstanding commitment to LLS is essential to making sure we continue to advance research and ensure access to treatments to help save more lives.”
Congratulations to all the Burlington associates in the more than 600 stores across the United States and in Puerto Rico, and all of their generous customers!